I have been quite lazy from time to time on social networks. Just being there was enough for me.

But is it really?

No one connects  with you just like that. You have to be commited to make something fo a tool. As an example. Just beacuse you install Word on your computer you wont get tons of documents. You still have to write them ...      

So i decided some time ago to make somthing out of my profile. Make it more interesting to people. People should want to connect with me when reading it.

Here are some small ways on how to get more out of your LinkedIn profile:

1. Connections
If you connect with more people on LinkedIn you spread your message better. Even if its a person that wont buy your product or sell you something at the moment. The person will se your updates a
nd posts. This can lead to business in the future.

2. Groups
You can get alot of connection in participating in groups. Groups that targets your business area. It can generate leads, give you new information and it also says some on what kind of person yo
u are and what you work with. (My own profile for example is mostly about systems administration and offshoring industry)

3. Search engines
LinkedIn scores quite high on search engines. By keeping a good and updated profile with information on what you are doing will do good in promoting you and your company as a product.    

4. Cross post content
All your articles and updates you write should be cross posted across several networks. Facebook, LinkedIn, Twitter and more. That way your content is exposed to a broader audience and will make some points on all the search engines.

5. Building a good profile and what it can do for you.
Your profile on LinkedIn is almost like your CV. It tells your visitors who you are and what you have accomplished workwise. It show your publications, your work history and recomendations from
others.

In this way a good profile demonstrates knowledge and professionalism in a whole new way. It could generate more business for you by exposing you to wider audience. In the end it will make people more eager to connect with you and contact you for your services.

Final words.
I know forums because it comes with my work some. But i have never really USED them i just have an account and log in from time to time.

But now when i update them on a regular basis and really tend to them. It gives me new customers and a wider network. Securing a vital business for my company. It pays of in the end.